Setting objectives, creating customer persona, and refining your company's image will all be easier with the right brand name.It is important to establish your brand name with a distinct identity in order to stand out from the crowd. In the business world, the first step is to name your brand. The brand name should be considered an essential component of the entire branding strategy.Furthermore, given the conditions, brand naming might be challenging. Most people think of an unstructured approach when choosing a brand name, which may lead to you missing out on better names that complement your brand. The brand name should be descriptive of the brand's products or services. Many large and small businesses name their brands in unique ways to stand out.