When you consider all of the aspects that go into starting a business, developing a logo may not seem like a top priority. "You might hear a small voice in the back of your head suggest that says that logo design is not that important." Don't heed that voice; he couldn't be more incorrect. Having a logo is as important as having high-quality items and favorable references in building a successful brand. So, why is a logo important? Because it draws attention, represents a strong first impression, acts as the cornerstone of your brand identity, is memorable, distinguishes you from competitors, develops brand loyalty, and is anticipated by your target audience.